|
|
|
 |
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap? Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift! And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it. We spend mega bucks on name brand products just because we've been inundated with their marketing campaign messages. Don't believe me? Try this! Quick, who said "Have It Your Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an ____ ____ ____, that is what I truly want to Be?". Point made! People support businesses and products that they are comfortably familiar with, even when the familiarity is solely based on marketing campaigns, while avoiding the unknowns. The same is true for homeowners wanting to list properties for sale with real estate agents. Unless there's a compelling reason to do so they're not going to list their property with a rookie agent, or worst yet somebody who's been in the business for years, but who hasn't really been in the business. Know what I mean? Now, we may not like it but we do understand it. Still, it's difficult for newly licensed and even some veteran real estate agents to make a living selling real estate because of it. So how does this impact you? It doesn't if you have thousands of dollars and can afford a couple of years to get beyond it. But if you're relatively new to the profession and have limited resources you just might have a problem. Established agents have already put in time and money cultivating their images, and when people in their respective communities want to buy or sell real estate they think of them - not you. So, what can you do about it? Lots actually, but for now I'll focus on one thing; farming prospects. Why? Because when done right you can easily put hundreds of business cards, letters and other marketing materials in the hands of known sellers and potential buyers every month. Simply stated, the more people you contact the sooner you brand yourself as an agent worthy of consideration. Anything short of this is whistling in the wind. Take a moment and honestly assess your situation. How many contacts are you presently averaging - daily, weekly, monthly? Are they random contacts (shotgun approach) of people who might be interested in your services, or with real prospects known to need services right now (laser beam approach)? A good real estate listing system can help put you on a fast track to gaining name recognition within your community in months, instead of years. And it won't cost you thousands of dollars to implement. Let me suggest, though, that you avoid systems that appear complicated, or that are hundreds of pages long. If it takes days to read and weeks to comprehend whose really going to read it and follow through to boring completion, anyway? Not me! Also, consider the following before committing to a particular listing system. 1. Does it come with a satisfaction money back guarantee? 2. If you're buying on line is a contact name and phone number readily available on the website? 3. Can you reach anybody or get a response to a message when you call before buying? If the answers to any of the above are a resounding "no" then I suggest that you put your credit card back in your pocket and continue looking. Proceed with caution, but do proceed, as you need a system that'll give you a competitive advantage. Summarily, a good real estate listing system can help you brand yourself relatively quickly. So, get one as soon as you can and start claiming your share of the market! Lanard Perry is the author of "Farming Expired Listings", a real estate listing system that shows Realtors how to secure 1-2 real estate listings a week. Get a FREE Sample Chapter at http://www.farmingexpiredlistings.com
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
12 Ways to Reduce Postage 1. Never send a letter that weighs less than 30 gms. Are You Brand Worthy? Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. My First Year In Cyber Space My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn. The Secrets of Starting Business Successfully Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. All About Branding In this article i will explain how you can make your brand an succes.Corporate branding. The Trust Issue In Marketing One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume. Its Time For Some Steak Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. How Much Is A Great Business Logo Really Worth? A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. A good logo vs. a FABULOUS logo If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. Branded Email: Email Branding is the Next Generation of Email All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. Into The Limelight To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. The Positioning of Success Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. Pressure Washing Companies and Co-Branding Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. Living Your Brand on the Web - Part 1 OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google. Do What Works "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. Acquire, Then Rebrand Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. Corporate Identity - A Rough Guide A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal.. Differentiate and Dominate Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. How to Create Your Own Mail Order Products Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
|
| home | site map | branding information |
| © 2006 - 2007 Thagodz.com - A PPC Search Engine |
