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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

SMU to launch graduate advertising program
Bizjournals.com, NC - 5 hours ago
Southern Methodist University is prepared to launch a graduate program in advertising that caters to students interested in social media outlets, ...


Globe and Mail Plans to Cut 80 to 90 Jobs, Newspaper Reports
Bloomberg - 45 minutes ago
9 (Bloomberg) -- The Globe and Mail plans to eliminate 80 to 90 jobs, or about 10 percent of staff, to reduce costs and offset a decline in advertising, ...
Canada's Globe and Mail says to cut 80 jobs Reuters Canada
Globe and Mail to cut 10 per cent of its workforce, says publisher ... The Canadian Press
Canada's national newspaper says job cuts likely Forbes
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Gawker

A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 20 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Has the US Advertising Industry Forgotten About Blacks? DiversityInc.com (subscription)
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
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Boston Globe

mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon chooses Microsoft for mobile search and advertising services Unwired View
Microsoft to put Live Search on Dell computers and Verizon cellphones TG Daily
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
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BBC News

Atheist Bus Campaign is 'offensive', say complainants to ASA
guardian.co.uk, UK - 12 hours ago
The advertising regulator has received nearly 50 complaints that an atheist ad campaign, proclaiming "There is probably no God. Now stop worrying and enjoy ...
'No God' campaign draws complaint BBC News
Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Telegraph.co.uk
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Campbell announces new head of advertising
SmartBrief, DC - 5 hours ago
She replaces Paul Alexander, who left the company in October, and will oversee all of Campbell's advertising. Advertising Age (01/08) Want to dig deeper? ...
Campbell Soup appoints new VP of global advertising and design Trading Markets (press release)
Campbell Soup Co. lowers sodium in line for kids MSNBC
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From an advertising section
San Jose Mercury News,  USA - 4 hours ago
Big marks for small-car safety: An increasing number of Americans are trading in their large sport-utility vehicles after feeling the sting of ...


Radio late to the feel the pinch on advertising
Sydney Morning Herald, Australia - 10 hours ago
RADIO has proven to be more resilient than newspapers and television stations during the economic crisis, posting largely steady advertising revenue in 2008 ...
Adland awaits Gerry Harvey's will The Australian
Ad downturn continues to hit Fairfax The Age
More listening to the radio in tough economic times The Australian
The Australian
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ck one Launches a New Worldwide Advertising Campaign
PR Newswire (press release), NY - 4 hours ago
The campaign was directed by Trey Laird of Laird + Partners in conjunction with Calvin Klein, Inc.'s in-house creative studio, CRK Advertising. ...
Wedbush Morgan Downgrades Phillips-Van Heusen (PVH) to Hold StreetInsider.com (subscription)
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Wedbush Morgan Initiates Coverage on Lamar Advertising (LAMR) with ...
StreetInsider.com (subscription), MI - 7 hours ago
Wedbush analsyt says, "A pure play on good long-term growth trends in the US outdoor advertising industry. Would revisit stock in anticipation of turn in ...
Wedbush Morgan Initiates Coverage on Clear Channel Outdoor (CCO ... StreetInsider.com (subscription)
Wedbush Morgan Initiates Coverage on National CineMedia (NCMI ... StreetInsider.com (subscription)
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